We Believe Small Changes Lead To Bigger Ones.
We believe in thinking big and taking THOUGHTFUL steps to get there. We care about the details. We care about the possibilities. We don't pretend to have answers, but we do believe that design can make a difference. And we love a challenge.
We believe great design can be affordable, and that it can also make a positive impact on people and the environment. We're working to keep our prices reasonable and help sustainable products go mainstream. We believe labels have to mean something. We're committed to being clear about our standards, and we can speak about the story behind our products.
We plan to keep evolving. We're getting creative not just about design, but about all our operations — from how we mail a catalog to how we package a box. We know we have more work to do, but we're believers in the power of incremental change. We appreciate your support as we keep exploring, one thoughtful step at a time.